By Liam McGee; Steve Johnston;
Google is now a dominant strength on the web, guiding thousands of searches and on-line purchases each day. realizing the way it works and the way to utilize it truly is hence necessary to an individual construction or operating an internet site, even if for company or as a pastime. This easy-to-follow advisor explains not just how Google truly sifts the billions of pages of knowledge its index comprises, yet exhibits you ways you could enhance the functionality of your personal site in Google's seek effects, giving particular and targeted directions concerning the kind of precedence concerns you want to handle. 50 how you can Make Google Love Your web site will train you ways to:- Use Google that will help you know the way humans look for one of these belongings you are delivering- Create an internet site that your clients will fast locate in Google- Make your web site impossible to resist to hyperlinks from different websites- support Google comprehend what your web site is ready- imagine like Google and win extra site visitors
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Extra resources for 50 Ways to Make Google Love Your Website
We hear a lot about Google’s index of the web – but what is an index, exactly? Simply, it’s a list of terms – just like the index of a book – which helps users locate information that is relevant to the individual terms. With a web index, when a search is made, Google doesn’t look at every one of the URLs of content it has collected and check for the presence of the search terms. It checks instead against an index comprising a list of words. Attached to each word is a list of the URLs that contain the word.
The good news is that there is a set of very clear, agreed standards for how to provide Google with this Visibility and structure, and they are called Web Standards29, which deliver the additional benefits of improved performance in other search engines and improved accessibility for users with disabilities. We shall explore how to comply with these standards in greater detail in chapter 5. Google is a great respecter of Web Standards, which means any site that desires Google’s love must be one too.
Where in the source of the link does the word appear? How relevant to that word is the source of the link? How authoritative is the source of the link? Positioning. Where is the word located in the text? Near the beginning? Near the end? In headings, subheadings, titles, paragraphs? Relationship. Are the words related to the main subject of the page? Do other related words exist in the page? For example: Words that mean more or less the same thing (synonyms). ‘Tome’ is a synonym of ‘book’. Words that refer to a more general concept (hypernyms).
50 Ways to Make Google Love Your Website by Liam McGee; Steve Johnston;